In this report I will propose a few recommended strategic plans that I believe will help Netflix adapt to both the immediate and near-term changing media landscape when looking at three recent, salient developments that will affect our business. These emerging trends have been researched and forecasted to have an effect on the digital space in which we operate and it is my strong belief that the moves I layout will enable us to not only meet but also positively exploit these affecters. Continue reading →

Memo

To:                  Julie Morris

From:             Logan Kriete

Date:              12 April 2013

Subject:         “Watch This, Listen Up, Click Here” Book Review

After reading this book, co-written by David Verklin and Bernice Kanner, I felt compelled to research some more information about its authorship. It turns out that when it was released, Verklin went on a publicity tour advertising the book, even including a GQ-sponsored release party. It is expected that one would wonder if this book deserves all that hype, and the answer is that it absolutely does. Continue reading →

Memo

To:                  Julie Morris

From:             Logan Kriete

Date:               16 March 2013

Subject:          “Hooked Up” and Implications for Netflix’s Future

The central conceit of Myers’ Hooked Up is one that we need to take very seriously when moving forward: the current generation of “Internet Pioneers” cannot be ignored. Their values, motivations, beliefs, fears, and desires are instrumental to our success, especially when we consider the fact that the largest age group of our subscribers falls into their category, with no kids, majority female, and most at least a bachelor’s degree if not master’s. You may find it odd than I’m singling out those particular demographic characteristics, but don’t take it from me: these are qualities Myers hones in on when describing the specifics associated with Internet Pioneers. As strategists, we have already recognized the value of creating our own original content; now, we need to realize the importance of engaging this group of consumers. Continue reading →