To: Charlie Collier, President & General Manager, AMC
From: Becca McGovern, Strategic Planning Committee
Re: Final Strategic Plan for AMC
At the heart of TV is the consumer. Strategists can preach revenue streams as much as they want, but the consumer is ultimately the only thing that draws revenue in. Despite all of the shakeups recently in the media industry, good content wins out — but only if it has the backing of the consumer. Continue reading
To: Charlie Collier, President & General Manager, AMC
Cc: Mac McKean, Senior Vice President of AMC Digital
From: Becca McGovern, Strategic Planning Committee
Re: Jack Myers’ Hooked Up
Hooked Up is a survey of what author Jack Myers hints is the “Next Great Generation” — the group of individuals born between 1991 and 1995 (before and after the introduction of the Internet browser in ’93) who are going to have a profound effect on the world to come. And AMC needs to figure out how to cater to this generation, precisely because of this profound influence Myers predicts this subset of individuals will have. Continue reading