Author Archives: Alison Gala

I went to see Greg Stern give a presentation called “My Inadvertent Career” at Eric Mower’s advertising form. He spoke about his time with Ogilvy and Mather and how he matured and became successful in advertising over the years. Stern … Continue reading →

On December 4, I went to see sportswriters, Michael Cohen from Syracuse.com, Pete Thamel from Sports Illustrated, and Greg Bishop from the New York Times, speak about their career experiences, their journeys as sports journalists, and give useful advice to … Continue reading →

I went to see the presentation, “Arising from Tragedy: 25 years after Pan Am flight 103.” This presentation was put on by the Alexia Foundation. The Alexia Foundation was founded by the parents of one of the victims of the … Continue reading →

In my COM107 class, I saw Kathleen from Kellogg’s talk about branding and advertising. She spoke about how consumer loyalty to a brand is shaped by the brand’s advertising. The effect of advertising on a brand cannot be measured directly. … Continue reading →

I saw the lecture “Data is the New Black” by Theresa Lamontagne. Lamontagne discussed the impact and importance of data on advertising. Lamontagne is in charge of analytics and insight, and is a managing partner at MEC Global (MECGlobal.com). Lamontagne … Continue reading →

Recent Newhouse alum Laura Foti spoke about emerging trends in the post digital age. She discussed how to use technology to solve business problems and the importance of technology to business. Foti is now working at a company called Deloitte. … Continue reading →

I attended the presentation, “The Ins and Outs of PR”, given by Stephanie Manas, corporate communications specialist for Ogilvy Public Relations. She spoke about her company’s approach to communications and public relations. The focus of Ogilvy PR is on building … Continue reading →