Do The Math Documentary

On Wednesday, November 20th, Syracuse University’s Students of Sustainability held a showing of the “Do The Math” documentary in the Watson Theater. The film followed environmentalist, reporter, and author Bill McKibben on his crusade to end the burning of fossil fuels in America. His mission is to educate Americans about the damage that the burning of fossil fuels causes to our planet and the atmosphere. The documentary also provided warnings of what we can expect in the future if we do not stop destroying the Earth with pollutants. He founded 350.org, which is a site devoted to teaching people how they can take a stand against corporations and practices that are virtually destroying our ozone layer.

According to McKibben, 2012 was the warmest year on record and also the most extreme weathered. This isn’t due to chance, it is due to the destruction of our ozone layer by humankind that is ruining our environment.  Bill McKibben truly believes that we are running out of atmosphere to put waste products directly because of the mass amount of pollution caused by humans. He hopes that Americans can take innovative actions to stop the use of fossil fuels and discover an alternative, as it is becoming increasingly necessary. Unfortunately, McKibben claims that this innovation is prevented due to the enormous power of the companies that use fossil fuels daily. Experts believe that humanity is facing the need to dramatically reduce its carbon footprint, especially in wealthy countries. In McKibben’s book called “The End of Nature,” he warns that the atmosphere rises two parts per million in CO2 every year. Also, he states that the atmosphere is five percent wetter than it was five years ago. This is because as we add greenhouse gases to the atmosphere, it traps heat and causes an increase in global temperature. It is alarming, also, that we’ve already burned enough fossil fuels to raise the temperature of the earth one degree, with two degrees being the safe amount of degrees to allow the Earth’s temperature to raise. Half of the entire polar ice cap is missing due to human negligence. At this rate, we will surpass the safe amount of CO2 to be added to the atmosphere in fifteen years.

McKibben was very passionate about how untouchable big businesses are when it comes to receiving consequences for littering our planet with pollutants. He emphasized the importance of taking on the fossil fuel industry to and forcing them to make the necessary changes to improve our planet. Any individual can get fined for littering, but the big companies that pollute the air daily pay no fines for their indiscretions. BP polluted the gulf of mexico and, when exposed, spent a little bit of money to appear more planet friendly when, in reality, they made barely any changes at all. These companies are careless about the damage they do to our planet and pick it apart at their leisure, searching for more fossil fuels. They are literally tearing apart the earth to look for the last bits of gas and coal.

There is, however, actions that people can take to make a difference in this important matter. It’s only when as many people as possible involve themselves that there is any hope. People must show civil disobedience to protest investments that promote the expansion of fossil fuels. In order to have any effect on the industry at all, people need to be made more aware of the dangers of burning and using up these fossil fuels and then join the fight against it. Churches and large organizations have the power and influence to get more people involved, but they choose not to take advantage of it. That needs to change.

I thoroughly enjoyed the movie showing and the following panel discussion that I attended on Wednesday. It was extremely informative and motivated me to take part in any movement that I could find that would help to protect our planet. After watching the documentary, I am disgusted by the way that people are trashing and destroying the place in which they must live. More people need to be made aware of this issue and take action to find alternatives to fossil fuels that are safer for the environment. I felt that “Do The Math” was incredibly inspiring and I would highly recommend it to anyone in the future.

 

 

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Judy Smith

Judy Smith, founder of Smith & Co. and author of Good Self, Bad Self, spoke to Syracuse students Monday about her life as the “Real Olivia Pope.” For those who are unfamiliar with the ABC primetime show Scandal, Olivia Pope, played by Kerry Washington, is a powerful, prominent crisis manager for top-level politicians. “A fixer,” as the show calls it. Smith, through her hard work and success, is the prime influence of this show’s creation. Smith’s discussion of the ins-and-outs of her job, and her role in the creation and development of Scandal was truly informative and inspiring.

One of Smith’s major talking points was to be proud of the “power in being yourself.” She emphasized that she values hard work and ethics and this plays into her work every day. She begins a case by spending a good deal of time debating the ethics of the case – can she actually help them, can she “move the needle,” does taking up this client make sense are all questions she asks before committing to taking on a client. Smith also emphasized the value in hard work. She stated that there is “tremendous power in doing hard work so you never feel as if you have to prove yourself or your work.” This holds true in Smith’s business especially. 97 percent of Smith & Co.’s clients are through referrals.

Smith’s work centers on solving issues and crises; it’s no doubt many would become disillusioned or disheartened in this field. Yet, Smith shared that she enjoys helping people, especially when they make a mistake. She said that “everyone makes mistakes, the big difference is that ours aren’t in the paper.” She shared her belief in forgiveness and second chances. Yet, with this mercy comes a necessity for honesty. Even in a storytelling career, where one could easily manipulate and distort facts, Smith values critical analysis of what the singular truth is. Smith also noted that this leaves work for her client to truly be contrite. In the case of Michael Vick, Vick made an example out of himself and partnered with the humane society to now make a positive difference. Smith said that in cases like these, the American public can sense if acts are genuine or insincere.

Smith concluded her discussion with sage advice. She encouraged the audience to try different things, and then pause and reflect. She said it is more valuable to be specialized instead of a “jack of all trades.” Finally, Smith said power, persistence, and preparation were the keys to her success. With each of these, she shared an anecdote about how each specific trait related to succeeding, truly encapsulating the application and importance of each value.

Smith’s presentation truly inspired me. It showed that aiding public figures in their transgressions is not necessarily unethical or requires manipulation of the truth. She uses her role to genuinely improve an individual and provide an opportunity for growth and reconciliation. Clearly her role and hard work in society has led to her incredible success today.

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Judy Smith

I went to listen to Judy Smith or “The Real Olivia Pope” speak about her career in crisis management and about the hit TV show Scandal based on her life. Not only did she speak about the extremely interesting cases that she had personally worked on, but Smith also shared some invaluable advice for all storytellers.

One of the most important takeaways from Smith’s visit was her focus on the truth. When working with clients such as Michael Vick and President Clinton during their respective scandals, it would seem as though the truth would be the enemy, but she assured us it was not. Smith emphasized that the truth should come before all else, because if you don’t make it known, someone else will. I think this statement is proof of the strength of Smith’s ethics. Though doing PR for clients such as those mentioned above may seem unethical, Smith uses her job as an opportunity to provide second chances. Smith’s job is to get the truth told, and allow the public to see sincere regret from a client, not to spin lies. Her hope is that these mistakes will become examples of the consequences of dog fighting, for example, and the truth will bring issues to light that are not just confined to single cases.

Emphasis on the truth is something that should be attended to by all storytellers. The truth is the basis of all good stories, and what captivates an audience. If a story is not believable or relatable to an audience, the story has failed. How we connect to characters or situations is by seeing a part of ourselves or someone we know in them. Therefore, the value of the truth can be applied to all mediums of storytelling.

Another issue regarding storytelling that Smith raised was the importance of diversity, especially on TV. Before Kerry Washington starred as Olivia Pope, there were no black women in leading roles on network television. This lack of a presence is obviously not representative of our country. Therefore Scandal is not just an entertaining show, but also a venue to promote representation of black women in all forms of media.

Storytellers should keep in mind the “importance of being seen” which refers to the idea that when a certain race, gender, or sexual orientation is not portrayed in the media that group is seen as lesser. The importance of strong, independent, black female figures in the media is insurmountable because not only does the media reflect culture, it also sculpts culture. If black female characters are thought highly of in the media, our culture will then reflect that sentiment. Consequently, when Smith mentions diversity she is not doing so simply to promote equal representation in the media, but more importantly to promote social equality in our society as a whole.

Smith’s vast knowledge of media of all kinds and its effect on our society was exceptionally insightful. The values she both portrayed and spoke about are ones that should be embodied by all storytellers, regardless of their respective fields.

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Judy Smith

The National Association of Black Journalists at Syracuse University hosted Judy Smith on November 18, 2013. Judy Smith is a crisis management expert who worked on many famous, recent events. She worked behind the scenes of some of the greatest scandals of our time, including the Michael Vick dog fighting scandal and the Bill Clinton and Monica Lewinski scandal.  Smith was born in Washington and had a normal family with two working-class parents. She majored in public relations in college and got a graduate degree in law. Smith also wrote a bestselling book entitled Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets.

As an African American woman in journalism, Smith believes that people focus on a host of different things when they are hiring, including race and sex. However, she does not let this discourage her and chooses not to focus on those opinions of others. Smith said, “There is power in being yourself, and I think that sometimes we forget that. And I also think that there is power in working hard, doing hard work.” Smith takes great pride in her work and believes that perseverance can overcome obstacles. When choosing clients, Smith spends a lot of time looking at strategy, how likely it is that she can help the client, and how the client makes sense for her. Although she believes that she is not able to help everyone, she is big believer in forgiveness and second chances. She loves her job and loves helping people.

Smith’s life inspired the television show Scandal. She mentions that the show definitely dramatizes her life and adds aspects that are purely for entertainment, but she often gives advice to the character that plays her in the show in order to make the character an accurate reflection of her.

Usually when first addressing a client, Smith begins with the end in mind. Telling the truth to her clients is extremely important to her. She also believes that the true facts are extremely important and acknowledges that people look at the facts through a lens of how they want things to be. Smith believes that it is important to draw boundaries while managing personal and work life. Smith acknowledges that social media has changed the landscape of her career and is hard to monitor. Social media and fact-checking issues have made her job harder, and she has often advised clients to monitor what they post on social media.

As media professionals, Smith says we can learn to stick with our professions and narrow down our focus to focus on what we are good at in order to excel. She believes having some specialties is better than being a “jack of all trades.” She embraces the insanity and chaos of her normal life. Her entire career focuses on framing issues and telling stories in a different, more positive light. Smith truly is a professional storyteller.

The presentation opened with a video that explained the career or crisis management and showed some examples of Smith’s work. Throughout the presentations, Smith took questions from Twitter. Even in the presentation itself, multimedia was extremely present and made the discussion interactive and interesting. Smith used a variety of media tactics to tell her story, and uses those same media tactics in her career on a daily basis.

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Matt Bennett: “The Politics of Guns”

Matt Bennett, Third Way Cofounder and Senior Vice President of Public Affairs, spoke to the Syracuse community on Thursday about “The Politics of Guns.” Working for Third Way, a bipartisan think-tank, Bennett often must tell stories to explain the political workings of both extremes.

Bennett discussed his direct work with the families of Sandy Hook victims. Bennett has been trying to help the Sandy Hook Promise Organization “wade into some of the toughest waters of American politics.”

Bennett provided a brief overview of the federal gun policy in order to give his audience an equal understanding of the basics of the law. He described how in today’s society, two major influential laws have been passed that affect gun regulation; one that prohibited certain people from buying guns and another that banned assault weapons but expired in 2004. Bennett explained that from these laws, it is important to understand the inherent loopholes and “flaws” that accompany the legislation. The first law, which restricted felons and those determined mentally ill by a court from buying laws, doesn’t account for places that don’t perform proper background checks. The second law that banned assault rifles expired. When meeting with the Sandy Hook Promise Organization, Bennett said they recognized that passing some laws might not be possible. He described how they came to him to see what they could change.

Even in such a politicized environment, Bennett is truly a storyteller. By working for a centrist think-tank, he must craft the facts and statistics to facilitate progressive discussion on both sides. Bennett discussed how he had to explain “gun culture” to members of the Sandy Hook Promise Organization. It was necessary for him to explain the different sentiments about guns in order to understand what can best be changed. After accomplishing this job, the organization decided to focus on a provision that closed gun shows and Internet loopholes. These loopholes allow for criminals and restricted classes of people to easily purchase weapons while they have little effect on law-abiding, responsible gun owners.

Bennett continues to work with the organization and speaking to the nation about the various sides of the gun debate to hopefully facilitate successful action.

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El Laberinto del Fauno

For my Spanish class we had to watch “El Laberinto del Fauno” or in English it’s translated to “Pans Labyrinth.”  I had never seen this movie before, but was excited to because it was a movie created by Spanish director Guillermo del Toro in 2006.  Before you read about it in my post watch the trailer here: El Laberinto del Fauno Trailer.

The beginning of the story starts in the underworld, in which it talks of a princess that escaped. Her father (who is eventually the faun) waits for her to return in another soul.  The setting of the movie is in fascist Spain in the 1940’s.   A girl named Ofelia and her mother go to live with a general who is part of the fascist movement .  Ofelia is obsessed with reading fairy tales and lives in a fantasy world.  Her fantasy world comes to life as one day a ‘fairy’ brings her to ‘el laberinto’ where the faun awaits her.  She is then assigned tasks from a magical book to prove that the her soul is the same as the princess’s of the underworld.

Along the way, Ofelia faces the negative influence of her step father, the general.  When Ofelia’s mother finally gives birth to her little brother, she dies instantly after.  After the shock of her mothers death, Ofelia finishes the tasks of the faun. The final task given by the faun is to bring him the blood of an innocent one.  Ofelia brings the faun her little brother.

I don’t want to spoil the movie — so you’ll have to watch the ending to see what happens from there.  This movie was wonderfully written and directed.  I loved that this movie was made and directed in Spain too.  There are a lot of underlying meanings in this film as well.  It asks the question of what the after life is, and shows the severity of the Spanish civil war.  Warning:  It’s a pretty graphic movie! Enjoy!

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The Peace Corps: Life is calling. How far will you go?

Joining the Peace Corps has always been on my mind.  When I learned that there would be a lecture from two returned service members, I was anxious to go.

The Peace Corps is a well known government agency that trains volunteers to go to countries around that world that ask for assistance.  The goal is to send volunteers for a 27 month period, in order to immerse themselves within the culture of the assigned country.  Each volunteer endures an application period and when they are accepted either under a specific “program sector”, including:  Education, Health, Community Economic Development, Environment, Youth in Development and Agriculture.

Each of the women talked a little about their time in each country. The first was placed in Moldova, a small village in Russia.  The other was placed in a small village in South Africa.

Before arriving in Moldova, the first speaker went through 2 months of intense language training (and general training).  She had to learn both Russian and Bulgarian, because in Moldova they speak a mix of the two.  She stayed with a host family the entire time, who ended up being an elderly woman.  Her assignment was in Community Economic Development.  The first speaker talked a little about this:  “You kind of had to be self-motivated to finish your work and get involved with the public.  Once they drop you off, it’s your job to begin your project.  But first, I had to convince the community I wasn’t a spy.”

When the second speaker was asked how her integration into the African village went, she said they welcomed her with open arms.  They even killed a goat for a dinner for her, which is huge honor because her village is very rural, and very poor.

Another aspect both of the speakers touched on was immersing themselves in the culture.  One woman was, in America, openly gay.  “When I got to Moldova, I knew it was taboo.  I had almost go back into the closet, ya know?  But I reminded myself that my job was to immerse myself in their culture, and help them step by step.  It wasn’t my job to push my culture on them.”   The other talked about being Indian, and going to the small African village.  ” They didn’t know what I was.  They couldn’t figure out if I was black, or white. So they just came up with the fact that I was a mix. They just had never met anyone like me before, and they don’t have technology or anything to where they could have seen someone like me.”

Something the speakers both talked about was that it was a hard experience.  They had to spend 27 months in a foreign country, nearly alone.  Maybe with one or two other Americans.  However, each worked on development within their villages.  The second speaker, who went to Africa talked about one of her projects teaching the villagers to make Shea Butter.  Once they made the Shea butter, they taught them how to market and sell it.  When each of them talked about their experience, they acknowledged  that it was difficult, but so worth it.  Both of them stated they would do it again in a heart beat.

It was extremely eye opening to hear two first hand experiences of being in the Peace Corps.  It would be a hard experience, but one that could shape a person for the rest of his or her life.

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Shattered Glass

On Thursday November 14th I attended the screening, and talk session of the movie “Shattered Glass”. “Shattered Glass” is about 24 -year- old Stephen Glass, who fabricated countless amounts of magazine articles for The New Republic, that were all supposed to be completely factual. In most of the film Glass is highly respected by all of his co-workers, and friends. He even has an extremely close relationship with his boss (editor), and it is evident that this man has put a lot of trust into him. Although Glass is extremely liked and talented, he is constantly under pressure to create astonishing articles. Glass created a remarkable article about a youth hacker who hacked into a massive company, and made the company have no choice but to have the kid work for their software security. Forbes magazine got a hold of the article and found out that the people, and company that Glass talked about were non- existent. This unfolded an investigation, which resulted in Glass getting fired, among many other disastrous events. The film makes it obvious that Glass’s only dream was to be a renowned writer, but instead he is known as the abhorrence of journalism.

After watching this film I was extremely surprised at how far Glass was able to continue his lie. It seemed as though Glass worked harder on maintaining his lie, than he would have just creating a factual article. It’s also unfortunate that Glass had such a supportive group of peers, and in the span of a weekend, he destroyed his relationship with everyone who had gained his trust, and cared for him. Even when it was obvious that Glass was in the wrong, his friends continued to support him. It’s also unfortunate, because Glass has created a new era where the simple notion of trust is no longer thought of, and now every writing piece is under scrutiny in regards to its level of accuracy.

Although I don’t have any interest in journalism, as a TRF student this still is an important subject. Because the media business is so competitive, people tend to take shortcuts, which end up in the detriment of his or her career. It is the right of the media user to be able to know when something is factual, and when something is not. As someone who is part of a new era in the world of communications, I have a duty to give truth when it is supposed to be given. By lying, we are hurting ourselves because we can never know our full potential in creating something that is actual truth.

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Arising from Tragedy

I went to see the presentation, “Arising from Tragedy: 25 years after Pan Am flight 103.” This presentation was put on by the Alexia Foundation. The Alexia Foundation was founded by the parents of one of the victims of the attack. The foundation is to give light to Alexia’s dream, it is meant to better the world through photography and to shed light on injustice.

The presentation was about how photographers are storytellers and how stories can bring about change. In order to drive change, a photographer, or any storyteller, must have a deep understanding of what’s going on. The photographer must truly understand and a care about a subject. It is important to do research. Figure out where the accountability lies. Whose fault is it? How could it be made better? Also, in order to drive change, the photograph must spark a dialogue for individuals and the community as a whole. That is how the story spreads. It’s about finding a picture that sparks personal connections. Personal connections are the driving force of change. As one of the panelists said, “Everyone carries their own personal pain that you need to touch.”

The importance of objectivity was something that was touched on during this presentation. There were mixed reactions within the panel about its importance. Two photographers said that it was sort of important, while the other said that it wasn’t important at all. On one hand, it is the photographer’s work. If there is something that the photographer feels is important or that they feel inspired to cover, they can. It is art. It is the photographer’s view of the world and issues that the photographer feels are important to bring light to. On the other hand, the argument for objectivity was that sometimes pictures can be used in court cases. If the photographs are blatantly biased, then they could be considered invalid.

It is important to have a lot of sides represented and to be honest in photography. I had never thought about the extension of ethics and bias to storytelling done with photography. It was an interesting idea. I had also never considered photography to be such a powerful form of storytelling, but it is. Just like stories, there are images that get stuck in your head. There are images that make you want to do something. I thought think that storytelling with photography is very powerful and can drive great changes.

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Speaker from Kelloggs

In my COM107 class, I saw Kathleen from Kellogg’s talk about branding and advertising. She spoke about how consumer loyalty to a brand is shaped by the brand’s advertising.

The effect of advertising on a brand cannot be measured directly. Most times it won’t be clear that sales rose from one ad because there are many factors that can impact sales. However, branding is not about short-term measurements. It is important to advertise for the long-run and to slowly build an image that your consumer loves and wants to be a part of.

Advertising is about storytelling. The advertiser wants to tell a story that resonates with consumers. By buying the product, the consumer is able to take part in the brand’s story. The spokesperson is who shapes brand personality. People perceive Snapple’s animated spokesperson, Wendy, as the Snapple personality. With this in mind, it is important to get a lot of consumer insight. Getting consumer insights through research for advertising can lead to fresh and unique understandings of a person—their thoughts, feelings, beliefs, and motivations. These insights help the advertiser find stories that resonate with consumers.

Great insights lead to problem solving which leads to effective advertising campaigns. For example, it is important to know if your consumers are mainly moms. If this were the case, you would want to find out their values, their schedules, their fears, and much more. Perhaps after researching, you find that moms value the happiness of their families. Next, you find that these moms are busy because they work and their kids go to school. Lastly, you find that their biggest fear is that they are missing out on family time. This is all valuable information that should be used when creating an advertising campaign to target moms effectively. Since you know that your target moms want their families to be happy despite a busy schedule, you could position your brand in such a way that it plays into this. You could develop an ad campaign around a happy family brought together amidst a busy day because of a product that Mom bought. Therefore, Mom, the target consumer, sees her values, her problems, and her fears, incorporated and solved by this product. So, she buys it.

Not only do consumers need to be researched, but advertising campaigns need to be researched as well. How well is the message received by consumers? Is anyone offended by the ad? Is anyone excluded by the ad? All of this research leads to adjustments that can help advertisers reach their consumers better and to make their campaigns effective.
During this presentation, I learned what consumer insights were and how they could help a brand. Great insights lead to problem solving which leads to an effective campaign. I also found out the impact and importance of advertising to a brand in the big scheme of things.

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