Memorandum

To: Brian L. Roberts, Chairman and CEO, Comcast Corporation

From: Ben Levy, Strategic Planning Committee

Subject: Trends Impacting Comcast Corporation

Executive Summary

In this report, I propose two strategic moves that will enable Comcast Corporation to adapt to certain emerging trends.  The first trend to address is cutting the cord on cable.  Many consumers are looking for other ways to view their content.  This is why second-screen viewing is one of the emerging trends that Comcast needs to focus on and have development in.

Side-cars, such as Roku and Apple TV, are examples of devices that Comcast needs to get their content on.  There is a high increasing demand for these products and the availability of Comcast content on these devices is pivotal for Comcast moving forward.  Another example of a second-screen viewing device is the Xfinity app on the XBOX 360 platform.  This is an extremely important industry to consider.  Continue reading →

Memorandum

To: Brian L. Roberts, Chairman and CEO, Comcast Corporation

From: Ben Levy, Strategic Planning Committee

Subject: Television Disrupted, by Shelly Palmer

“Television Disrupted,” by Shelly Palmer

Shelly Palmer, in his book, Television Disrupted, makes the argument of how network programming on television is becoming a lost cause with the development of technologies.  Palmer discusses how there are two types of television viewers.  There are casual viewers and directed viewers.  He describes casual viewers as consumers who sit on the couch and watch a show with a bag of chips while a directed viewers is a consumer who “takes a proactive role in their television viewing experience, they plan what they are going to watch and they plan when they are going to watch it (Palmer 128).”  With the development of technology, the directed viewer is a lost art.  Consumers no longer have to Continue reading →

Memorandum

To: Brian L. Roberts, Chairman and CEO, Comcast Corporation

From: Ben Levy, Strategic Planning Committee

Subject: Hooked Up, by Jack Myers

Jack Myers, in his book, Hooked Up, makes his case for the development and importance of the Y Generation, or what he refers to as the “Internet Pioneers.” The Internet Pioneers includes people born between the years of 1991-1995.  In this memorandum, I intend on exploring the views of Myers and applying them to the Comcast Corporation to help our business adapt and be ready for the future that is looming ahead.  Myers focuses primarily on the development of the internet, apps, and social media in his book as the forces that are driving the Internet Pioneers towards the future of businesses and moving away from the business model of the traditional media conglomerates.  Comcast needs to understand the shift towards mobile and social media on all platforms because it will change the society as a whole and the consumption of content.

Jack Myers is the Chairman of Media Advisory Group and speaks internationally on the impact that new technologies have on society, culture, and business. Continue reading →