Strategic Report: Bravo

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To: David Brewer, Vice President of Programming Strategy & Acquisitions

From: Christen Westbury, Programming Coordinator

Date: May 1, 2013

Subject: Strategic Plan for 2013

 

Executive Summary

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Business Climate

Bravo is a subsidiary of NBCUniversal-Comcast that functions as a cable network. Bravo’s revenue streams consist of advertising sales, licensing fees and Subscription fees. The Bravo viewer is the young, affluent, educated, adult who is “in the know” and most importantly, an influencer. Bravo’s core competencies are their viewers and their innovative programming content. The network has enhanced their presence with partnerships with companies such as Foursquare in order to further engage their viewer.

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Strategic Report for Huayi Bros Media Group

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 Strategic Report for Huayi Bros Media Group

To: Wangzhongjun, CEO of Huayi Bros Media Group

From: Jingjing Huang

Re: SWOT analysis and trends affecting Huayi

Executive Summary

In this report, I propose several strategic moves according to the SWOT analysis to Huayi Brothers Media Group, one of the largest private entertainment groups in China. Those strategic moves would enable this company to adapt to certain emerging trends in China’s film industry, such as coproduction between Hollywood studios and Chinese production companies and seeking joint venture with powerful foreign company. Continue reading

AMC Strategic Report

Memorandum

To:       Charlie Collier, President & General Manager, AMC

From:   Becca McGovern, Strategic Planning Committee

Re:       Final Strategic Plan for AMC

At the heart of TV is the consumer. Strategists can preach revenue streams as much as they want, but the consumer is ultimately the only thing that draws revenue in. Despite all of the shakeups recently in the media industry, good content wins out — but only if it has the backing of the consumer. Continue reading

NBC Universal Strategic Analysis

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MEMORANDUM

TO:                         Steve Burke, CEO NBCUniversal

FROM:                   Susana Benaim, Strategic Planning Committee

SUBJECT:              Strategic Analysis: Second Screen Viewership and Usage

Executive Summary

NBC Universal owns media properties in television, cable, film, and online. Amongst these properties, cable and film are currently the most profitable. However, with the rise of digital media and the Internet, even the most profitable properties have reported some loss of revenue over the last few years.

Frank Rose’s book The Art of Immersion showcases many examples on how to further engage audiences with the content in these media properties. Second-screen viewing is one of these options. There are two types of second-screen usage: simultaneous and sequential usage. A 2013 report from research firm NPD Group shows that 87 % of U.S. entertainment consumers use at least one second-screen device while watching television. Although second-screens are used typically for non-related activities, about 30% of viewers search for actor’s names or other content-related information. Continue reading

NBCUniversal Strategic Report

Memo

TO:                 Stephen Burke, CEO NBCUniversal

FROM:           Merin Pasternak, Digital Strategist

RE:                 NBCUniversal Strategic Plan 2014 – 2016

DATE:             May 2, 2013

________________________________________________________________________

 

Table of Contents

A. Executive Summary

B. Company Overview

C. NBCUniversal Competition

  • Television
  • Film
  • Online

D. Emerging Industry Trends

  • Multi-Screen & Mobile Devices
  • Cord Cutting & A La Carte Programming
  • Consumer Generated Content

E. NBCUniversal Re-Imagined

  • Growth Initiatives: 2014 – 2016
  • Digital Growth Tower
  • Digital Monetization Drivers
  • Organizing for Success
  • Key Factors & Resources for Success

F. Appendix

G. Sources

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2013 Netflix Strategic Report

TO:                  Ted Sarandos, SVP Netflix

FROM:             Logan Kriete

RE:                  2013 Netflix Strategic Report

DATE:              2 May 2013

*Note: for a full PDF version of this report, please click here.

Executive Summary

In this report I will propose a few recommended strategic plans that I believe will help Netflix adapt to both the immediate and near-term changing media landscape when looking at three recent, salient developments that will affect our business. These emerging trends have been researched and forecasted to have an effect on the digital space in which we operate and it is my strong belief that the moves I layout will enable us to not only meet but also positively exploit these affecters. Continue reading

Final Strategic Plan

TO:                  Mark A. Cooblitz, Senior VP of Strategic Planning, Comcast

FROM:             Nicholas Pulis, Strategic Planning Team

RE:                  Trends: A Description, Prediction, and Prescription

DATE:             April 29th, 2013

                                                                                                                                       

Part One: Executive Summary

As a company Comcast-NBC has witnessed the changing media in its practical entirety. The trendy field of communications is one capacity that NBC has proficiently conquered for nearly a century; however, it is safe to say that this digital age has provided an extreme disruption to the company. For a team involved in strategic planning it is vital that these interrupting trends are not only identified, but analyzed, forecasted, and prescribed. In today’s day and age it is not what is happening now it is what is happening next, and if Comcast wishes to continue being the industrial powerhouse they currently are they must follow suit and advance. As a company, Comcast-NBC is “striving to create the best content and constantly pursue innovation to delight consumers.” This philosophy is relevant, but there are three trends that Comcast must become aware of if they wish to survive in this rapidly shifting field. Cord cutting, digital streaming, and big data are three trends that are not only transforming media but are trends that will make up the industry in the future. It is up to Comcast to decide whether they would rather fall to the wayside, or grab a hold of this remarkable opportunity and flourish. Continue reading

Ben Levy’s Final Memorandum to Comcast

Comcast-Logo

Memorandum

To: Brian L. Roberts, Chairman and CEO, Comcast Corporation

From: Ben Levy, Strategic Planning Committee

Subject: Trends Impacting Comcast Corporation

Executive Summary

In this report, I propose two strategic moves that will enable Comcast Corporation to adapt to certain emerging trends.  The first trend to address is cutting the cord on cable.  Many consumers are looking for other ways to view their content.  This is why second-screen viewing is one of the emerging trends that Comcast needs to focus on and have development in.

Side-cars, such as Roku and Apple TV, are examples of devices that Comcast needs to get their content on.  There is a high increasing demand for these products and the availability of Comcast content on these devices is pivotal for Comcast moving forward.  Another example of a second-screen viewing device is the Xfinity app on the XBOX 360 platform.  This is an extremely important industry to consider.  Continue reading