Author Archives: Christen Westbury

Strategic Report: Bravo

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To: David Brewer, Vice President of Programming Strategy & Acquisitions

From: Christen Westbury, Programming Coordinator

Date: May 1, 2013

Subject: Strategic Plan for 2013

 

Executive Summary

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Business Climate

Bravo is a subsidiary of NBCUniversal-Comcast that functions as a cable network. Bravo’s revenue streams consist of advertising sales, licensing fees and Subscription fees. The Bravo viewer is the young, affluent, educated, adult who is “in the know” and most importantly, an influencer. Bravo’s core competencies are their viewers and their innovative programming content. The network has enhanced their presence with partnerships with companies such as Foursquare in order to further engage their viewer.

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Memorandum: The Tipping Point

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Memorandum

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To: Jerry Leo, VP of Program Planning Bravo

From: Christen Westbury, Programming Team

Date: April 10, 2013

Subject: Book Review, Tipping Point by Malcolm Gladwell

 

The Tipping Point is a captivating book by Malcolm Gladwell that breaks down a simple idea — the importance of the “little things.” Gladwell explains that in life there are epidemics that are spurred from tipping points. These epidemics are dramatic, not subtle; big, and never small. Gladwell delves into this idea by breaking it down into the three rules of the Tipping Point. These three rules work to provide a deeper explanation of how certain factors have the power to transform a small social occurrence into a huge epidemic. Each rule is supported by specific examples that aim to help illustrate Gladwell’s thesis to the reader. This novel has a number of key takeaways that will help Bravo grow and continue to be a lasting network in a cluttered cable industry. Continue reading →

MEMORANDUM

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To: Jerry Leo, VP of Program Planning, Bravo

From: Christen Westbury, Programming Team

Date: March 17, 2013

Subject: Book Review, Hooked Up by Jack Myers

Hooked Up by Jack Myers is a book about a subcategory of Millennials called Internet Pioneers. This generation was born between the years of 1991 and 1995 at a revolutionary point in history. They are the first generation to be born in the “Internet Age”. These pioneers have never experienced a life without the Internet, therefore dramatically affecting how they view and interact with the world around them. These kids who are now young adults are accustom to rapid change, and for that reason they know how to easily adapt to a world that is being transformed by the Internet. So what does this mean? It means that while previous generations are still trying to grab a firm hold of this Internet medium, these pioneers are mastering it and defining its purpose. “They represent the generation that will lead America and the world into the most important and formative period of the 21st Century” and because of this, Bravo needs to be effectively “hooked up” to them (Myers 6). Continue reading →