Author Archives: Jingjing Huang

Strategic Report for Huayi Bros Media Group

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 Strategic Report for Huayi Bros Media Group

To: Wangzhongjun, CEO of Huayi Bros Media Group

From: Jingjing Huang

Re: SWOT analysis and trends affecting Huayi

Executive Summary

In this report, I propose several strategic moves according to the SWOT analysis to Huayi Brothers Media Group, one of the largest private entertainment groups in China. Those strategic moves would enable this company to adapt to certain emerging trends in China’s film industry, such as coproduction between Hollywood studios and Chinese production companies and seeking joint venture with powerful foreign company. Continue reading →

Book review of The Innovator’s Solution

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To: Wang Zhongjun, President of Huayi Bros Media Group

From: Jingjing Huang

Re: Book review of The Innovator’s Solution

Date: 04/12/13

Written after The Innovator’s Dilemma, which concentrates on why is it so hard to sustain success, proposes a puzzle: how to start a company that could become important and successful and ultimately lead an industry, The Innovator’s solution is kind of the sequel of The Innovator’s Dilemma, which gives the answer to this question and aims at helping managers get to know those predictable reasons that lead to successful growth. Continue reading →

Jingjing huang’s Book Review Memo

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To: Jeffrey Katzenberg, (CEO of DreamWorks Animation)

From: Jingjing Huang

Re: Hooked-Up Review

Hooked Up, a really good and functional book for entrepreneurs, who take young people as their target consumers, at the same time, who are waiting for young talents to join them as new blood so that their corporations can make big through in the following challenges. Luckily, DreamWorks is one of this kind of companies. Hooked Up provides you a chance to get a better and further understanding of our consumers and future staffs in a very throughout perspective. Continue reading →