TO:                  Mark A. Cooblitz, Senior VP of Strategic Planning, Comcast

FROM:             Nicholas Pulis, Strategic Planning Team

RE:                  Trends: A Description, Prediction, and Prescription

DATE:             April 29^th, 2013

Part One: Executive Summary

As a company Comcast-NBC has witnessed the changing media in its practical entirety. The trendy field of communications is one capacity that NBC has proficiently conquered for nearly a century; however, it is safe to say that this digital age has provided an extreme disruption to the company. For a team involved in strategic planning it is vital that these interrupting trends are not only identified, but analyzed, forecasted, and prescribed. In today’s day and age it is not what is happening now it is what is happening next, and if Comcast wishes to continue being the industrial powerhouse they currently are they must follow suit and advance. As a company, Comcast-NBC is “striving to create the best content and constantly pursue innovation to delight consumers.” This philosophy is relevant, but there are three trends that Comcast must become aware of if they wish to survive in this rapidly shifting field. Cord cutting, digital streaming, and big data are three trends that are not only transforming media but are trends that will make up the industry in the future. It is up to Comcast to decide whether they would rather fall to the wayside, or grab a hold of this remarkable opportunity and flourish. Continue reading →

TO:                  Mark A. Cooblitz, Senior VP of Strategic Planning, Comcast

FROM:             Nicholas Pulis, Strategic Planning Team

RE:                  Andrei Jezierski’s Television Everywhere

DATE:              April 8, 2013

Television everywhere is receiving content that you want, where you want, when you want it. It is far from a new concept, but over the course of the last five years the idea has had media analyst extremely active. Andrei Jezierski’s book Television Everywhere: How Hollywood Can Take Back the Internet and Turn Digital Dimes into Dollars takes a look at television content and the transformation it has had away for it’s original platform. Specifically. Jezierski provides information on how television everywhere was developed, where it is today, what viewers want, and how Hollywood is everywhere. Continue reading →

TO:                  Mark A. Cooblitz, Senior VP of Strategic Planning, Comcast

FROM:             Nicholas Pulis, Strategic Planning Team

RE:                  Hooked Up Implications for Comcast’s Future

DATE:              March 17, 2013

Hooked Up is a book that takes a futuristic look on society while providing crucial information to reel in the current generation of young people, our future consumers. Jack Myers does an outstanding job in describing the trends, likes, and dislikes of the new and upcoming generation of consumers. This new generation, branded as Internet Pioneers, will likely determine the future of our company and its success in the entertainment business. That being said, the information below reviews Myers’ take on the Internet Pioneers, and just how they are affecting the media industry. Continue reading →