To: Jerry Leo, VP of Program Planning, Bravo

From: Christen Westbury, Programming Team

Date: March 17, 2013

Subject: Book Review, Hooked Up by Jack Myers

Hooked Up by Jack Myers is a book about a subcategory of Millennials called Internet Pioneers. This generation was born between the years of 1991 and 1995 at a revolutionary point in history. They are the first generation to be born in the “Internet Age”. These pioneers have never experienced a life without the Internet, therefore dramatically affecting how they view and interact with the world around them. These kids who are now young adults are accustom to rapid change, and for that reason they know how to easily adapt to a world that is being transformed by the Internet. So what does this mean? It means that while previous generations are still trying to grab a firm hold of this Internet medium, these pioneers are mastering it and defining its purpose. “They represent the generation that will lead America and the world into the most important and formative period of the 21st Century” and because of this, Bravo needs to be effectively “hooked up” to them (Myers 6). Continue reading →