Marketing & Promotions in the Music Industry: Live Nation Entertainment

Introduction

To establish a buzz many music artists continue to use Billboard reviews, radio promotion, music videos, and sites such as Youtube and Facebook to generate excitement and sales. However, the technological age has led to big changes within the music industry. Due to social media, music streaming, and online video content artists are now touring more than ever as concerts are the primary source of income for artists (Bary, 2017).

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YG Entertainment Inc.

  1. Introduction

On December 31st in 2012, “Dick Clark’s New Year’s Rockin’ Eve” was in full swing at Times Square in New York. People around the world were there to see the show. PSY was the only Korean singer to take the stage. His hit song, “Gangnam Style,” set a record by hitting over 2.8 billion YouTube views. Continue reading

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ABC TV Studios

Introduction

For many of our favorite shows such as “Modern Family,” “The Middle,” and “Marvel’s Agents of S.H.I.E.L.D. there are many people behind the scenes making what was once an idea your entertainment at the prime-time hours of the week. Whether you’re watching them the classic way on a TV or now streaming them, at some point all of those shows were in their production phases and without ABC TV Studios to helm that phase you wouldn’t have the hilarious comedies or the serious dramas you do today. Continue reading

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