Laura Foti

Laura Foti is currently a Business Technology Analyst at Deloitte and she helps the company solve problems using technology. However, this was never her plan; she wanted to be a journalist. Many unexpected twists and turns lead her to where she is today.

Laura’s father was born with a disability and has been and will be handicapped for his entire life. This was hard for Laura growing up because she has a very active lifestyle. She loves running and playing basketball and all types of sports, but her father could never teach her to play, or play with her because of his disability. So, to communicate and bond they began a tradition of story telling. Her father would draw her a picture and they would dream up a wonderful background story about the drawing. This is what inspired Laura to dream of being a journalist. However, when it was time for college her father told her she could do anything except journalism.  He had been a journalist and he knew it was a dying art and an unstable job. So, after a year off in Argentina, she went to Newhouse for a major in Public Relations.

She got involved with every club and internship she could find, and found how storytelling relates to more than just media. So after some hesitation in her senior year, she accepted her current job at Deloitte. She told us how important it is to know how to both be a leader and be the lowest person on the payroll. She told us how her experience in storytelling makes her the best at her job. Laura is often asked to take a series of slides from a meeting and make them into an understandable presentation for their client. Her education and abilities in storytelling allow her to communicate that information better than someone who didn’t have the same.

Laura has really inspired me to start reaching out and getting more involved early on. All of her opportunities she has made herself and I need to start making some for myself. Making connections is equally important too because you never know where a job opportunity may come from. I’m not very good at meeting new people or talking to those I don’t know. From Laura’s advice I know that I need to start doing so. She gave us so many great little nuggets of advice relating to so many different areas. I’m glad she told us that we shouldn’t necessarily be the person who always stays late to work. She said she doesn’t think that is the way to get noticed and move up. Instead do great work in the time that you are suppose to be working and leave time for yourself. I wouldn’t be the one who stays late every night anyway and now I won’t feel like I would be doing myself a disservice.

I’m glad we got the chance to hear her speak. If you do go through and read all these blogs, thank you, Laura, for sharing your experiences with us.

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Laura Foti

Laura Foti, a Newhouse alum, has experienced great success in what one expects will be a long, turbulent, and challenging career. Foti began by sharing her story. In doing so, she emphasized the root of her passions: healthcare and an active lifestyle. These passions stemmed from her close relationship with her physically disabled father (who overcame many prejudices during his life due to his rheumatoid arthritis). This relationship inspired not only her appreciation and love for an active lifestyle (sports, running, etc), but also formed the beginning of her interest in communications. She shared how her and her father bonded over making up stories, and how he encouraged her to find relevance in every story she made. This advice began her storytelling path on the right foot: always being mindful of the honesty of a story and how much passion can drive someone.

Foti realized how through communications she could really help people. She experienced this through her father’s work in the healthcare system, and through her beginning reporting during her gap year in Argentina. Foti emphasized to never “gloss over something” and how important it is to get to the “core and truth of the subject matter.”

Foti’s vast experience with storytelling – from blogging to professional work at Hill Communications or a stint at CitrusTV – has given her the resources to be successful in her job as a Business Technology Analyst at Deloitte today. Foti shared that her job is essentially like a case study in which she tells a story about how to solve a problem. Through her job, Foti must be able to not only understand the details of what something is, but also how to improve it and explain it to users and clients. She described her job as “bridging the gap between users and creators.” Furthermore, Foti’s job perfectly embodies her philosophy about life – the necessity to feel uncomfortable and step outside comfort zones in order to grow. Foti, who was known as “the PR girl” for a majority of her time at Syracuse, proves her growth and risk-taking through her position at Deloitte. By working for a digital corporation, she is able to push outside her typical boundaries to use her communications knowledge in a unique way. This nearly fearless attitude that embraces potential change and ambiguity is both inspiring and the defining factor that leads her to success in finding effective solutions.

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Laura Foti

Laura Foti, an S.I. Newhouse School of Public Communications alum, came to speak in my COM 117 class earlier this week. Foti is a Business Tech Analyst that specializes in Digital Strategy at Deloitte. At 23 years old, she lives a very active lifestyle and is extremely curious, both in the workplace and in life. Foti began her presentation by telling us some of her story, and as she continued, I began to get a feel for where her genuine passion stemmed from. Foti’s recalled how she and her father would make up stories together when she was young. Storytelling was something they both loved; her father worked in public relations and she followed in his footsteps, obtaining a degree in PR. Her father was physically disabled, which inspired her to get involved with and develop a passion for healthcare later in her life. Foti took many risks in her life, and she spoke fondly of the experiences she had as a result. In fact, she told us she believes that the happiest people take the most risks.

In 2008, Foti moved to Argentina for a year. While there, she blogged about her experiences and wrote articles in Spanish for an Argentinian newspaper, discussing the differences between American and Argentinian culture. In other words, she shared her story with the locals, and they responded well.

After she returned to the U.S., Foti began her experience at Syracuse. She was extremely involved with various extracurriculars. She focused on PR, but tried a little of everything. During her senior year, she became aware of a job opportunity at Deloitte. Although it was not a public relations job, Foti felt that it would be a good fit for her. Many people discouraged her and told her to look for a different job, but Foti stuck with her gut, interviewed, and got the job. Now, her job includes a lot of research and thinking ahead. She is very personally involved with the client, and tells stories every day. She learns about companies, what they think their problems are, and develops creative way to solve those problems. She is essentially the bridge between the creators, who think very technically, and the users, who may not understand all of the technical aspects of a product. I got the impression that Foti is very passionate about helping people using communications and feels that she has grown immensely as a person through taking her first risk and applying at Deloitte.

Foti’s story truly spoke to me. As a public relations major, I found her discussion of her job extremely exciting.  As I continue my education at Syracuse, I want to find something that inspires me like healthcare inspires Foti. I hope that, like Foti, I can use my love of storytelling to find a career and put myself in a position where I get to do something I love everyday.

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Off Label

On Friday I watched Off Label, a film co-directed by Michael Palmieri and Donal Mosher that was a part of the Human Rights Film Festival. It was a very moving documentary, following the lives of eight individuals whose lives are severely impacted by the commercialization of medicine. The subjects vary from human guinea pigs to mothers affected by psychiatric studies. It was truly eye opening to see the prevalence of mental illness in the United States and how it is dealt with.

Before the film started, Palmieri advised the audience to “try and look at this film not as strictly an advocacy film,” which definitely opened mine and I’m assuming the rest of the audience’s mind as it cleared our filters. Granted, it was definitely a challenge to not view this as an advocacy film, but what I took away from it was a series of very raw and very moving stories – for the main purpose of storytelling.

I felt a connection with the subjects; I empathized with every one. In the after-showing Q&A, Palmieri said that he filmed many subjects, including people in the professional field, but the eight subjects whose story he chose to tell were the most “static.” Behind their stories was so much raw emotion that was impossible to recreate. These individuals understood the corruption behind the commercialization of medicine, but were victims to it nonetheless. Andrew Duffy, a veteran struggling with PTSD treatment said, “I don’t need medication; I need help. If you give me medication, give me medication that helps.” He has an entire bin of medication that has been prescribed to him, and all he really wants is a support system to talk to. When interviewing a series of young people in Rochester, Minnesota, they were listing off the medications they have been prescribed, and most of them couldn’t even pronounce everything they were taking. It has become such a simple solution for doctors to just prescribe drugs to patients, send them off and say, “I hope these work.”

 

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Richard Wolff

Richard Wolff is an economist and visiting professor at the Maxwell School of Citizenship and Public Affairs. Wolff gave an open lecture on September 27 on the “evils” of capitalism. An outspoken critic of our economic system, Wolff touched based on a wide range of topics, including the history of capitalism, capitalism in the United States today, and how we must go about reforming our economy.

According to Wolff, capitalism originally thrived due to a shortage of labor: we simply did not have enough people to work, or enough people willing to work. In the South, the problem was solved with the introduction of slavery. However, in the North, where slaves were not commonly held, businesses had to find other ways to attract workers. Between the 1820s and the 1970s, this was done by continuously raising wages. But by the 1970s, labor shortages were no longer an issue. With the advent of computers, more and more women entering the workforce, and the wave of immigration, corporations no longer had a pressing demand for American workers. Wolff stated that Americans now perform more hours of work than any other population around the world. They are literally “working themselves to death” to keep up with rising cost of living. To help meet these rising costs, it is also at this time that we started seeing the borrowing of massive quantities of money, burying families in debt.

“Capitalism is abandoning the areas in which it grew,” Wolff said.  Corporations moved overseas to foreign markets. They employed non-American workers in areas where wages were extremely low. It was cheap, more “efficient,” more “economic” labor.

As with many economies, our’s clearly has its problems as Wolff pointed out all too eagerly. (A rather tender nerve was struck when someone haplessly mentioned WalMart, a corporation which for him evidently represents capitalism at its worst.)  However, I did not necessarily agree with the reforms he subsequently proposed. Referring back to Roosevelt during the Great Depression of the 1930s, Wolff highlighted many key changes the president introduced to fix the economic crisis. After being lobbied by unions, socialists, and pro-communist groups, Roosevelt understood the need for social and economic  justice. He wanted to close the economic gap that is still prevalent today. To do this, Roosevelt created an unemployment compensation program, which equates best to our current welfare system; a social security system to help the elderly; and proposed a plan to tax the rich and corporations. Roosevelt’s tax plan included a 100% tax on any income exceeding $25,000 year. This proposal was reduced to 94% after passing through Congress. When discussing Roosevelt’s reforms, Wolff became very passionate. He clearly agreed with many of these types of broad-reaching reforms.  But not everyone agrees this approach is applicable in today’s economy. I am included in this group.

While I found myself disagreeing with Wolff on his ideas to democratize the economy and expand our welfare system, his lecture was stimulating. It is when listening to people that you disagree with most that your own opinions become more carefully defined.

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Rob Light

On September 26th, Rob Light spoke at the Whitman School of Management about his experiences in the music business and gave some valuable advice for future members of the entertainment industry. Rob Light is the managing director of the Creative Artists Agency (CAA) and is also the head of its music department. As a Syracuse University (Newhouse) alumnus, he was able to relate to the audience of students, telling us of his past SU experiences such as his involvement in the University Union. He told his story very casually, with a series of his past experiences along with lessons learned from those experiences.

Light began the story of his career with his first job in the entertainment business, a mail room deliverer for a talent agency. He was unpleasantly surprised by the dullness of his job in a supposedly glamorous industry, and became very discouraged about his future in the business. One day, one of his co-workers told him of a job interview he had for ICM Talent Agency. Looking for any opportunity to move up in the business, he then approached the interviewers without appointment and tried to convince them that he was the right person for the job. He ended up getting the job. Light then followed this story with the lesson: information is power. He used the information that his co-worker gave him to his advantage, and it paid off.

The next story Light told was his experience with the 70s group, the Bay City Rollers. The group, a client for the agency he worked for, was on a failing tour at the time. Light was sent by his agency to convince the band to stop the tour, and he knew that if the band thought that he was going to ask them to stop touring, they would ignore him. He gained their trust by supporting them and listening to their goals for the band. When they began to trust him, they asked him how they could achieve these goals, and he simply told them that they needed to cancel the tour, to which they agreed. Light’s lesson for this story was that listening is more important than speaking. By listening to and understanding the band’s motivations, he was able to gain their trust and get them to make the right decision.

Light’s third story was about a job opportunity that he once received. The company offering him a position told him about a plan they were proposing to create a cable network that would air music videos. He said that the concept would never work and turned down the job offer. This cable network ended up becoming MTV, which was obviously a huge success. Light’s lesson was that everyone’s career path will lead to forks in the road, and there is no right or wrong answer. He encouraged us not to worry so much about which direction to take in our careers because there are so many opportunities that could all lead to successful outcomes. Although he turned down what turned out to be a great offer, he ended up just as successful where he is now at CAA.

I learned a great deal about storytelling from attending this lecture. I learned that in storytelling, it is good to include some kind of lesson or moral to the story. This gives the story meaning rather than just being for the sake of entertainment. Rob Light used the lessons that he learned through his life experiences to show how he got to where he is today. This method of storytelling served the audience well. As college students, we are at a time in our lives in which we are trying to decide our futures and often need guidance to do so. If someone can provide guidance simply by telling his life story, that is ideal. I also learned that good storytelling consists of answering questions about the story. Light answered any and all questions from the audience, and was willing to stay long after the lecture’s scheduled end time to do so. I learned plenty of additional information just from the many questions asked after Light’s initial lecture.

I found Rob Light’s lecture very informative and interesting. It is inspiring to know that someone who works at the top of the entertainment business once attended Syracuse University. He gave plenty of useful advice that I will be able to use in my future career in the entertainment industry.

 

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Robert Draper

Robert Draper visited Newhouse this Thursday to talk about his rather exuberant career in magazine journalism. First deciding to become a writer because “it was the only thing I could do well,” Draper had ample encouragement at an early age to pursue his talent. Originally aspiring to be a novelist, Draper stated that it took him a while to turn his “juvenile interest into a career.” Like many of us, Draper was unsure of what exactly he wanted to do. Yes, he entered college in hopes of becoming an author, however, he left as a free-lancer, writing for any magazine that would take him. To me, it is people like Draper who are clearly passionate about their careers. Making very, very little money, as he put it, Draper took on whatever stories he could. It was not about pay or notoriety, but rather doing as much as he could and proving that he was capable of succeeding in this field. “I prefer the dabbling approach,” he stated, doing a little bit of this and that, never limiting himself. Today, Draper continues to writer for a number of magazines, most notably The New York Times and National Geographic.

For The New York Times, Draper writers about domestic politics. Mainly focusing on Republican figures, Draper has written pieces about people as acclaimed as George W. Bush. Bush was one of the first public figures Draper wrote about. I find it compelling to have the opportunity to meet such luminaries in the field. You get the chance to interact with them, interview them, and hold conversations with them. During the lecture, Draper even went on to discuss the things he has learned about Bush since doing stories on him; “he’s a very intelligent guy but intellectually lazy,” “a great polemicist…able to pick out the weak link,” has “rigorous intelligence,” is “very complex.” Overall, Draper has come into contact with a variety of notable persons within politics. He is considered the “republican explainer” to The New York Times’ liberal readers.

In addition to being a writer for The New York Times, Draper has also done a considerable amount of work for National Geographic. When talking about travel writing, Draper stated how it is no “luxury” vacation. There are no nice hotels in the south of France, or wonderful sights to be held as you walk through the streets of Italy. It is visiting places where there are stories to be told; war stricken, poverty ridden, distressed countries. For Draper, this included places such as Madagascar, Libya, the Congo, Afghanistan, and, the most memorable in my opinion, Somalia. Somalia was the first truly dangerous places Draper visited to retrieve a story. It was at the time when Doctors Without Borders was the last U.S. organization present in the area. People with the organization said it was senseless for Draper and his co-workers to go into Somalia at this point. “You would either be killed or kidnapped” when leaving your hotel, one person told him. However, Draper and his team decided to proceed. Immediately upon arrival “we were targeted for assassination,” Draper said. After he had received permission to stay without fear of prosecution, Draper went on to interview natives, surrounded by heavily armed security. “You can’t interview people when you’re surrounded by guns. But in Somalia, I had no choice.” It was also in Somalia that Draper met Amanda Lindhout, a name many perhaps are familiar with. Lindhout was a self-styled free-lance journalist, kidnapped by Islamist rebels in southern Somalia. Draper, very likely, could have been in Lindhout’s position. Somalia was a trip that throughly shook up Draper, evidence that not all travel writing is glamourous.

Out of the speakers I have attended at Newhouse, Draper was the one guest who completely captivated my attention. Perhaps I am partial due to my major as a magazine journalist, but Draper’s success and profound contributions to journalism cannot be impeached. He was truly an accomplished and enjoyable speaker to listen to.

 

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Rob Light

On Thursday September 26th, Rob Light visited Syracuse University to talk about the music business and the ins and outs of being a Hollywood agent. Light came to SU in 1974 from Westchester and enrolled in the Newhouse School of Public Communications to be a journalist. He wrote for the Daily Orange and eventually became the concert chairman for the University Union. He then met Charlie Joffe (famous talent agent whose client list included Woody Allen and David Letterman) who told him that if he wanted to make it in show biz, he first had to work in the mailroom of a talent agency. Light did just that, working in a mailroom in NYC after graduating from SU. After only a week in the mailroom, Light introduced himself to the head of a talent agency looking for new employees and had an impromptu interview. He got the job and was soon promoted to agent and given the job of convincing the failing Bay City Rollers to cancel the rest of their pathetic tour. With his job on the line, Light went to the Bay City Rollers and tricked them into believing he was there to support them. He gained their trust and agreed with all their concerns and through flattery and promises of a remodeled career, he got them to cancel their tour.

After years of working at an agency called ICM and after turning down an offer of being the head of development of what would eventually become MTV, Rob went on to start up his own agency called the CAA. Today, the CAA has 1600 employees and about 9000 clients ranging from sports, TV, movies, writers and music. He works with the likings of Katy Perry and Bon Jovi and strives to do what he believes the role of a good agent is: nurture, guide careers, create opportunity, and enhance dollars for your client.

Rob Light was very interesting in that he shared his story while also educating us on the important things to remember when considering maybe one day being an agent. He gave the audience a multitude of advice that was very helpful. For example, he informed us that when looking for jobs in the market, it is important that you remember that “information is key.” He meant that if you are made aware of an opportunity that you want to take and are qualified for, you have to go get it no matter what. Although at times it can be ruthless, it is the only way you’ll make it in show biz. Another piece of advice he offered was that when working with clients, “listening is better than talking.” This means that you always need to be listening to the wants and desires of your client, the audience, and the fans. If not, you are not marketing your artist well and they will most likely fail. When looking for a new client, Rob Light told us that above all else, “content is king.” You need to find a person who is offering something new, original, and memorable. It doesn’t matter if they are likable and attractive if they can’t offer great content to an audience. Lastly, Light explained that when working with a music artist, touring is the most important part of their career and where they will make most of their money. This means that it is super important that an agent works extra hard to promote the tours of their clients and make sure that they go international to increase their revenue and the diversity of their fan base.

I truly enjoyed Rob Light’s presentation because he offered valuable advice through interesting stories of his own experiences. He showed us how easy it was to work your way up in Hollywood as long as you are driven and passionate about what you do. He taught me that I will face many opportunities through the duration of my life, but not to panic because if I continue on the path of doing what I love then I will definitely have a rewarding career. I feel like if I ever wanted to pursue a career as a Hollywood agent, his advice would help me lead a successful career. I am very glad that I went to Rob Light’s presentation because it opened my eyes to a career path that I never even considered and now I am extremely interested in the idea of maybe one day being an agent.

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Robert Draper

Robert Draper certainly has a turbulent career with what he calls his “dabbling approach,” writing for various top publications such as The New York Times Magazine and National Geographic. On top of this, Draper has written a few books, his first one following the “story” of The Rolling Stone and its development over the years. Facing problems that ranged from legal pressures on his Rolling Stone book to escaping the Al-Shabaab terrorists in Somalia, Draper’s successful and extensive career experiences stem from a story-based approach.

Draper discussed a variety of topics like how he decided to be a writer, his career start, and his current writings of both domestic politics and international events. In his political writings, Draper defines himself as a “republican explainer to the New York Times liberal readership.” He became this role through his initial relationship with the then-governor of Texas, George W. Bush. Draper explained how his experiences and inside with Bush provided a gateway into the republican elite. After interviewing President Bush six times for his novel Dead Certain: The Presidency of George W. Bush, Draper said the context and credibility he had gained among republicans allowed him to interview prominent republican figures such as John McCain and Sarah Palin. Draper recently wrote Do Not Ask What Good We Do in which he narratively analyzes the 2010 House of Representatives, one of the least-approved sessions of Congress of all time. Draper’s avid following of political events and his high-standing reputation among many top leaders allows him to fully encompass any story he faces.

In his travel writing, Draper has covered a variety of stories for National Geographic. He described the set-up of National Geographic, explaining how it invests a lot of money into their stories, and as such he is abroad for a month for any given story. Because of this, Draper is forced to research logistical details extensively before he arrives at his given location. While these logistical details distract from preparing for a story, he would be unable to get to his location without them. At first this lack of preparation may seem problematic, but Draper has learned that he can’t always plan what the story is that needs to be told. He emphasized that a writer must find the “story worth telling versus the story that’s easiest to tell.” Through this approach, Draper, as he explained, must decide first what the story is and then find “the one exquisite character” as a vehicle to tell the story.

Draper’s discussion of his career history and his successful writing approach truly captures the necessity of storytelling even in nonfiction writing. His success and reputation are both products of his diligence in researching his topic and his continuous focus on the importance of storytelling.

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Robert Draper

Robert Draper, a magazine journalist from Texas, claims that he got in to writing because “there was nothing else [he] could do well.” While freelancing in the beginning of his career, he picked up odd jobs, making only about $5,000 – $7,500 a year. Since then he has written for magazines such as the New York Times online magazine, Rolling Stone, National Geographic, and GQ. A multi-dimensional journalist, he writes articles about topics like traveling, photography, and politics. Each story is a variation of his interests, for he says he wouldn’t want to devote all of his time to one subject matter. He deliberately writes for different magazines with different voices relative to that magazine’s style. “It’s fun to work with different editors,” Draper says.

Although a Texas native, Draper has traveled quite a bit to cover certain stories. One in particular was in Somalia – a story that was assigned to him by National Geographic, where he is fully employed. Draper and Pascal, the photographer for the story, traveled to the failed state despite a warning from Doctors Without Borders that it was way too dangerous. It turns out they were right – there was a round of killing during their stay, as well as an attempted kidnapping. Let me explain. There were four Westerners in Somalia at that time – Draper, Pascal, and two other freelancers. After being sold out to the Militia by the head of security, Draper and Pascal’s car was followed with the intention of kidnapping them. But because they – quite luckily – decided to have heightened security that day, the Militia captured the two other Westerners instead of Draper and Pascal and held for 18 months. After this, they had to hide out for days until it was safe to travel to the airport. Not surprisingly, their Somalia trip was cut short.

The most admirable thing about Robert Draper is his honesty. He takes an impartial approach to every story he covers. The New York Times favors him as a Republican but unbiased writer for their liberal newspaper. Not only is he honest with his audience, but he is honest with himself. Draper is constantly “mindful of the fact that [he is] inconveniencing whomever [he is] interviewing.”

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