Monthly Archives: February 2016

Netflix Changing the Game for Online Distribution

Posted on February 23, 2016 by Alex Aronson

The term “binge viewing” has been newly added into the pop culture lexicon. It is a term that is almost synonymous with Netflix. “Binge viewing” simply refers to the way in which programming can now be consumed, mostly in large … Continue reading →

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Young & Rubicam: Intellectual Property in Advertising

Posted on February 23, 2016 by Natalie Turturro

    Company Background Young & Rubicam, otherwise known as Y&R, is a full-service advertising agency headquartered in New York City. Y&R prides itself upon big ideas and straying from the ordinary (WPP.com, 2016).  Since Y&R is a full-service agency, … Continue reading →

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Marketing and Promotion of Cable/Satellite TV: DIRECTV

Posted on February 22, 2016 by Selin Yildiz

Overview of the Company DIRECTV is one of the world’s leading satellite TV providers with over 20.4 million customers in the United States and 16.32 million customers in Latin America. It was founded and built by a former aerospace engineer, … Continue reading →

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Broadcast Television Production Spotlight: Chuck Lorre Productions

Posted on February 22, 2016 by Halie Aaron

Broadcast television is historically the most popular domain rather than subscription cable and satellite services and online and mobile platforms. With just a simple purchase of a television, one can receive tower driven signals without charge. About 1,800 television stations … Continue reading →

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Mad Men, Mad Money (Cable/Satellite TV Production)

Posted on February 22, 2016 by Saumya Vasuthevan

Lionsgate Entertainment Corporation* (Lionsgate) is the “dark pony” that has taken Hollywood by storm. With a market cap of just $5.8 billion, this small, Canadian studio is the first major studio to gallop over the high barriers to entry of … Continue reading →

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The Molecule: Post Production for Cable/Satellite TV

Posted on February 22, 2016 by Matthew Epstein

Company Background Located in both New York and Los Angeles, The Molecule provides visual effects for the TV shows that grace our screens weekly. Steadily approaching its eleventh year, The Molecule has proven that American companies can compete in today’s … Continue reading →

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PBS Distribution: Broadcast Television Distribution of Content

Posted on February 21, 2016 by Benjamin Fox

The newest episode of Downton Abbey has just aired, but due to a twist of fate you missed it entirely. Now, you have a few options so don’t fret. You could wait to buy the DVD at the local super-store, … Continue reading →

Posted in Broadcast television | Leave a comment

Tru2Way in Cable

Posted on February 17, 2016 by Larry Elin

A typical reaction to competition is to innovate in order to beat out the competitor. The circumstances in the media industry are not very different at the moment. With the growth of the Internet, many other traditional media are having … Continue reading →

Posted in Cable and satellite television | Leave a comment