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Category Archives: Music
Marketing and Promotion in Music: The FADER
The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. BACKGROUND The FADER is a New York City-based media brand. It started out as a magazine, and over the years developed into more than just … Continue reading
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Marketing & Promotion- Spotify
Company Background In 2005, Martin Lorentzon and Daniel Ek founded Spotify in Stockholm, Sweden. The two found a creative way to “Spot and Identify” In the Spring of 2007, Spotify’s first public beta was released, and that fall, Spotify was … Continue reading
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DistroKid: The New Era of Distribution
Distribution in the music industry is currently in a beautiful state of flux. Only a decade or two ago, all musicians and artists would have to go the old-fashioned route in order to get their music out there. This meant … Continue reading
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Spotify
Company Overview: Of the many streaming services in the world of music, the second largest behind the user-generated giant, Soundcloud, is a selective streaming service called Spotify. It was founded in Beta form in Europe in early 2007, and publically … Continue reading
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Jingle Punks
In the digital age, the song has more avenues for revenue than ever. Whether it be movies or television or the internet, people are listening to music in more ways than ever before. Such a high demand for music warrants … Continue reading
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Music Industry Production: Sony Music Entertainment
Company Background and Management Sony Music Entertainment is a music publishing company run by the Sony Corporation (Bloomberg Business). According to the Sony Music Entertainment Facebook page, there have been several important milestones in the history of the company. The … Continue reading
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