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Category Archives: Cable and satellite television
DIRECTV: Distribution
In the world today, we are given communication and technology at the rate of our demand. We communicate using direct and indirect forms of media that can be delivered to millions of consumers at once such as with cable and … Continue reading
Cable and Satellite TV Intellectual Property: Portlandia
Background Portland, Oregon, where the food is organic and the mustaches are handlebar; this is the place from which IFC’s show Portlandia draws its inspiration. The show lovingly pokes fun at hipster culture, acting as an satirical social commentary on … Continue reading
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Tagged intellectual property, IP, portlandia
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Marketing and Promotion of Cable/Satellite TV: DIRECTV
Overview of the Company DIRECTV is one of the world’s leading satellite TV providers with over 20.4 million customers in the United States and 16.32 million customers in Latin America. It was founded and built by a former aerospace engineer, … Continue reading
Mad Men, Mad Money (Cable/Satellite TV Production)
Lionsgate Entertainment Corporation* (Lionsgate) is the “dark pony” that has taken Hollywood by storm. With a market cap of just $5.8 billion, this small, Canadian studio is the first major studio to gallop over the high barriers to entry of … Continue reading
The Molecule: Post Production for Cable/Satellite TV
Company Background Located in both New York and Los Angeles, The Molecule provides visual effects for the TV shows that grace our screens weekly. Steadily approaching its eleventh year, The Molecule has proven that American companies can compete in today’s … Continue reading
Tru2Way in Cable
A typical reaction to competition is to innovate in order to beat out the competitor. The circumstances in the media industry are not very different at the moment. With the growth of the Internet, many other traditional media are having … Continue reading