DistroKid: The New Era of Distribution

Distribution in the music industry is currently in a beautiful state of flux. Only a decade or two ago, all musicians and artists would have to go the old-fashioned route in order to get their music out there. This meant getting a record deal, and having your music published to record or CD and hoping your contract actually allowed you to see some profit.
Now, that is all shifting. Continue reading

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National Broadcasting Company: Marketing and Promotion



The National Broadcasting Company (NBC) was founded on November 15, 1926. NBC began as a joint venture of mass communication pioneers RCA, AT&T, and Westinghouse Electric Corporation, but is now a Comcast subsidiary under the NBCUniversal umbrella. The company began as a radio broadcasting company before expanding to broadcast television in 1939 with its broadcast of the opening ceremonies of the New York World’s Fair. Continue reading

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Post-Production at Elite Daily


In the digital age, online video content covering a wide variety of subjects like lifestyle and music is becoming much more popular on social platforms.  To illustrate this point, ReelSEO stated in November 2015 that 400 hours of video are uploaded each minute to Youtube (Robertson, 2014).  In addition to Youtube, where video is the sole focus, other sites that provide many services including video-sharing are also seeing more engagement. For example, at the beginning of 2015, Facebook saw  “people around the world…posting 75% more videos to Facebook than it did [the year before]” (Marshall, 2015).  With the ever-growing emphasis on these and other social media platforms, it’s hard for companies like Elite Daily to stand out in a vast array of content.   Continue reading

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Sirius XM Holdings Radio Distribution


Company Overview:

Sirius XM Holdings Inc. distributes over 900 satellite channels and is the largest and most renowned satellite radio broadcaster and distributor in the world, giving their 29.6 million subscribers access to an extensive catalogue of commercial-free media (Siriusxm.com, 2016). The company’s role in audio-based media may have paved the survival of satellite radio altogether. Continue reading

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Cable and Satellite TV Intellectual Property: Portlandia



Portland, Oregon, where the food is organic and the mustaches are handlebar; this is the place from which IFC’s show Portlandia draws its inspiration. The show lovingly pokes fun at hipster culture, acting as an satirical social commentary on the ever-evolving (also, ever-preserving, as one episode’s intro song states; “the dream of the 90’s is alive in Portland” (Portlandia IFC).  Continue reading

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Amazon Video: Marketing & Promotions


“Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

(Amazon.com, 2016)


Amazon, the online video and retail company, is the largest e-commerce business in the United States. It is a driver of digital media and online retail trends, using strategic business decisions to become successful. Amazon is a Fortune 500 company based in Seattle, Washington (Amazon.com, 2015). The company was founded by current Chief Executive, Jeff Bezos, in 1995 and has since grown into an online platform that provides a multitude of products ranging from books and electronics, to clothing and food, as well as interactive services, such as Amazon Video and Music for digital content streaming (Amazon.com, 2015). Continue reading

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Paramount Pictures: The Production Perspective

Nicole Giordano

TRF 235: Principles and Practices


Assignment 1, Final Draft

paramount pictures arches

               Paramount Pictures Studio Arches Melrose Ave, Los Angeles, CA


Production: Paramount Pictures

History: Paramount Pictures was originally founded as “Famous Players Film Company” by Adolph Zukor in 1912. With far from humble beginnings, the company earned the first Academy Award for Best Picture fifteen years later. Its long list of famous directors includes Alfred Hitchcock, Cecil B. DeMille, and Steven Spielberg. Continue reading

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Company Overview:

Of the many streaming services in the world of music, the second largest behind the user-generated giant, Soundcloud, is a selective streaming service called Spotify. It was founded in Beta form in Europe in early 2007, and publically launched by October 2008 (Seabrook, 2014). Although its current company headquarters is in London, England, it was originally founded in Stockholm, Sweden, the home of its two founders Daniel Ek and Martin Lorentzon. Continue reading

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ABC’s most valuble asset: Shonda Rhimes


A Brief Overview

Shonda Rhimes and her Burbank, California-based production company, Shondaland Productions, have become one of the most revolutionary content creators in broadcast television. Shondaland was first conceived when ABC Studios, picked up Rhimes’ pitch for medical drama, Grey’s Anatomy. Since then, the company has grown to around 550 employees and pioneered the diversification of broadcast television (Myers, 2015). Shondaland and its benevolent monarch, Rhimes, have built a strong relationship with ABC Studios, and even after nearly a decade together Shondaland renewed its exclusivity contract until 2018 (Goldberg, 2014a). On a more personal note, Rhimes had an intrinsic knack for storytelling, even as a young girl. Rhimes would tell all Watergate stories she overheard her mother watching, using canned food for actors in her kitchen pantry. And while those cans eventually turned into real people, her riveting stories of scandal and heartache never changed- and that’s why she is one of the most valuable minds in all of television (Gross, 2015).



Shondaland Productions is an ABC-based production company, which means everything produced by Shondaland is a shared asset with ABC Studios until their contract expires. Although Shondaland is technically independent of ABC, their partnership extends for over a decade, and with a mutually beneficial relationship the partnership probably will not disintegrate for years to come. Since Rhimes gets the final word on anything with the Shondaland label, she is the most valuable asset to both Shondaland and ABC Studios- in fact ABC’s entire Thursday night lineup is either produced, created or written by Rhimes. Some of the biggest hits are Grey’s Anatomy, Scandal and How to Get Away With Murder, all shows with phenomenal ratings for network television (Casserly, 2013). No other external production company has created a comparable amount of profitable intellectual property as Rhimes has for ABC. Even in an era when broadcast television is changing at exponential speeds, Rhimes has constantly made content that attracts millions of viewers, giving her both a flawless reputation and an emblem of genius (Sims, 2015).


Business Model

Rhimes’ business model changed throughout the various stages of her career. In the beginning, before Grey’s Anatomy came into existence, Rhimes would go to all the big studios and pitch her idea and cross her fingers that someone would pick it up. In fact, Grey’s Anatomy is the by-product of a not-so-profitable pitch about women journalists covering the brutality of war, but when her pitch was rejected Rhimes asked ABC what kind of show Disney CEO, Bob Iger, was looking for- and the producers’ response was a medical show. Just like that Rhimes came up with one of the most profitable shows in modern network television (Gross, 2015). Now that Rhimes has built a reputation her business model no longer involves fruitless pitches, in fact, she now has the freedom to pursue whatever project her heart desires under her partnership with ABC. The president of ABC Entertainment Group even said, “Shonda is free and has a huge amount of power to pursue her vision is precisely how the magic happens,” which makes Rhimes’ business model asking ABC to fund a project- and then getting it funded at her command. From the perspective of Rhimes’ business opposed to her personal acclaims, it wants to maintain ABC’s lead in the 18-42 demographic for network programming (Casserly, 2013). Everyone in the business knows broadcast television is on the decline: NBC is relying on throwback programming; FOX took ABC’s business model of creating a show featuring a diverse cast to bring in views with Empire, and CBS is losing its 18-42 demographic. That being said, Shondaland and ABC’s does need to worry about CBS: while Shondaland leads in the coveted 18-42 demographic, CBS has comparable ratings, but spread out across more demographics. On top of that, CBS is set to launch its own online streaming service, CBS All Access, which will strongly appeal to the demographic Shondaland caters to. Shondaland and ABC have made a venture into online streaming by licensing out Rhimes’ shows to Netflix, but the market is changing so rapidly it’s hard to tell how the Shondaland business model will develop (Sims, 2015).


Revenue Model

            As briefly touched upon in the previous sections, ABC and Shondaland are contractually joined until 2018, so until then ABC and Shondaland split all the revenue generated through advertisers and Netflix licensing. Grey’s Anatomy and Scandal alone bring in around $13 million in advertising revenue alone, that’s around $300 a season just on first-time air revenue. Forbes forecasts that there are tens of millions more dollars being made off syndication and licensing agreements, as well as online viewership on ABC’s website and Hulu (Casserly, 2013). An advertisement during Rhimes’ hottest show, which right now is How to Get Away with Murder, cost around $229,794 for 30 seconds. That is closely followed by Scandal and Grey’s Anatomy which come in around $207,255 and $160,415 for 30 seconds respectively (Steinberg, 2015). Rhimes personally profits through her salary, which she takes out of Shondaland’s cut of the profits. She is estimated to make around 12 million per year (Casserly, 2013).

Casserly, M. (2013, May 8). How ‘Scandal’s’ Shonda Rhimes Became Disney’s Primetime Savior. Retrieved February 6, 2016, from http://www.forbes.com/sites/meghancasserly/2013/05/08/how-scandals-shonda-rhimes-became-disneys-primetime-savior/#902c9aa4670f


Goldberg, L. (2014, May 13). Shonda Rhimes Inks New Overall Deal With ABC Studios. Retrieved February 10, 2016, from http://www.hollywoodreporter.com/live-feed/shonda-rhimes-inks-new-deal-703585


Goldberg, L. (2014, December 22). How to Get a Job in Shondaland. Retrieved February 7, 2016, from http://www.hollywoodreporter.com/live-feed/how-get-a-job-shondaland-753483


Gross, T. (2015, November 11). Shonda Rhimes On Running 3 Hit Shows And The Limits Of Network TV. Retrieved February 8, 2016, from http://www.npr.org/2015/11/11/455594842/shonda-rhimes-on-running-three-hit-shows-and-the-limits-of-network-tv


Myers, R. (2015, September 23). Shonda Rhimes on Power, Feminism, and Police Brutality. Retrieved February 8, 2016, from http://www.elle.com/culture/career-politics/q-and-a/a30186/shonda-rhimes-elle-interview/


Shonda Rhimes. (n.d.). Retrieved February 9, 2016, from http://www.imdb.com/name/nm0722274/?ref_=nv_sr_1


ShondaLand. (n.d.). Retrieved February 10, 2016, from http://www.imdb.com/company/co0170849/?ref_=fn_al_co_1


Sims, D. (2015, May 12). How Network Television Is Facing the Future. Retrieved February 10, 2016, from http://www.theatlantic.com/entertainment/archive/2015/05/network-television-netflix/393005/


Steinberg, B. (2015, September 29). TV Ad Prices: Football, ‘Empire,’ ‘Walking Dead,’ ‘Big Bang Theory’ Top The List. Retrieved February 9, 2016, from http://variety.com/2015/tv/news/tv-advertising-prices-football-empire-walking-dead-big-bang-theory-1201603800/





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Jingle Punks


In the digital age, the song has more avenues for revenue than ever. Whether it be movies or television or the internet, people are listening to music in more ways than ever before. Such a high demand for music warrants a dire need for songwriters, and at the forefront of this songwriter revolution is Jingle Punks. Jingle Punks is a music publishing and composition company that provides original and licensed music to TV, movies, video games, and much more. With impressive credentials and catchy music, Jingle Punks is an industry standard for music licensing. Continue reading

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