Author Archives: Merin Pasternak

NBCUniversal Strategic Report

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Memo

TO:                 Stephen Burke, CEO NBCUniversal

FROM:           Merin Pasternak, Digital Strategist

RE:                 NBCUniversal Strategic Plan 2014 – 2016

DATE:             May 2, 2013

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Table of Contents

A. Executive Summary

B. Company Overview

C. NBCUniversal Competition

  • Television
  • Film
  • Online

D. Emerging Industry Trends

  • Multi-Screen & Mobile Devices
  • Cord Cutting & A La Carte Programming
  • Consumer Generated Content

E. NBCUniversal Re-Imagined

  • Growth Initiatives: 2014 – 2016
  • Digital Growth Tower
  • Digital Monetization Drivers
  • Organizing for Success
  • Key Factors & Resources for Success

F. Appendix

G. Sources

Continue reading →

Memo to Stephen Burke: The Curse of the Mogul

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Memo

TO:                 Stephen Burke, CEO NBCUniversal

FROM:           Merin Pasternak, Digital Strategist

RE:                 The Curse of the Mogul

DATE:             April 3, 2013

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Part One: The Mogul

All media companies are involved in the production and distribution of information and entertainment in some form or another.  In The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies, Knee, Greenwald and Seave illustrate the current roles of media moguls and how their actions can drastically shape the vast media landscape.  There are three key attributes when identifying a mogul: absolute power, mythic characteristics (that have a grain of truth and aim at protecting their personal interests), and unwavering passion for expansion.  These characteristics can often lead to poor business decisions and sometimes their demise. Continue reading →

Memo to Stephen Burke: Hooked Up

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TO:                 Stephen Burke, CEO, NBCUniversal

FROM:           Merin Pasternak, Digital Strategist

RE:                 Hooked Up

DATE:             March 18, 2013

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Part One: NBCUniversal Insights

NBCUniversal is a leader in development, production, and marketing of entertainment, news, and content for a global audience.  The NBC Television Network has a unified national persona that is evident through its unique programming, made possible by over 200 of its affiliate stations across the United States.  NBCUniversal also has a strong commitment to its digital properties.  Its new aggressive digital strategy emphasizes multiplatform programming and marketing initiatives.  Jack Myers’, Hooked Up is a great tool that illustrates the changing roles of consumers that can allow
NBC to fully capitalize on collaboration between content, consumer outreach and digital media interfaces.  NBC’s current digital strategies fall under DailyCandy, Fandango, Hulu, iVillage, NBC.com, CNBC Digital, social media, mobile, applications, connected devices, multi-platform programming, product development, digital media business development and digital marketing.  “Digital media is an essential component of NBC’s programming, marketing and monetization strategies,” says Len Fogge, President, NBC Entertainment Marketing & Digital.  He emphasizes NBC’s new strategic approach to digital as NBC welcomes Robert Greenblatt, Chairman, NBC Entertainment, who has “demonstrated success as a creative digital media executive who understands the intersection between consumer behavior and emerging technologies mak[ing] him ideal to lead our initiatives in this area” (NBC Press Release, 6/12). Continue reading →