Tag Archives: Jack Myers

NBCUniversal Strategic Report

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Memo

TO:                 Stephen Burke, CEO NBCUniversal

FROM:           Merin Pasternak, Digital Strategist

RE:                 NBCUniversal Strategic Plan 2014 – 2016

DATE:             May 2, 2013

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Table of Contents

A. Executive Summary

B. Company Overview

C. NBCUniversal Competition

  • Television
  • Film
  • Online

D. Emerging Industry Trends

  • Multi-Screen & Mobile Devices
  • Cord Cutting & A La Carte Programming
  • Consumer Generated Content

E. NBCUniversal Re-Imagined

  • Growth Initiatives: 2014 – 2016
  • Digital Growth Tower
  • Digital Monetization Drivers
  • Organizing for Success
  • Key Factors & Resources for Success

F. Appendix

G. Sources

Continue reading →

Memo to Stephen Burke: Hooked Up

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TO:                 Stephen Burke, CEO, NBCUniversal

FROM:           Merin Pasternak, Digital Strategist

RE:                 Hooked Up

DATE:             March 18, 2013

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Part One: NBCUniversal Insights

NBCUniversal is a leader in development, production, and marketing of entertainment, news, and content for a global audience.  The NBC Television Network has a unified national persona that is evident through its unique programming, made possible by over 200 of its affiliate stations across the United States.  NBCUniversal also has a strong commitment to its digital properties.  Its new aggressive digital strategy emphasizes multiplatform programming and marketing initiatives.  Jack Myers’, Hooked Up is a great tool that illustrates the changing roles of consumers that can allow
NBC to fully capitalize on collaboration between content, consumer outreach and digital media interfaces.  NBC’s current digital strategies fall under DailyCandy, Fandango, Hulu, iVillage, NBC.com, CNBC Digital, social media, mobile, applications, connected devices, multi-platform programming, product development, digital media business development and digital marketing.  “Digital media is an essential component of NBC’s programming, marketing and monetization strategies,” says Len Fogge, President, NBC Entertainment Marketing & Digital.  He emphasizes NBC’s new strategic approach to digital as NBC welcomes Robert Greenblatt, Chairman, NBC Entertainment, who has “demonstrated success as a creative digital media executive who understands the intersection between consumer behavior and emerging technologies mak[ing] him ideal to lead our initiatives in this area” (NBC Press Release, 6/12). Continue reading →

MEMORANDUM

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To: Jerry Leo, VP of Program Planning, Bravo

From: Christen Westbury, Programming Team

Date: March 17, 2013

Subject: Book Review, Hooked Up by Jack Myers

Hooked Up by Jack Myers is a book about a subcategory of Millennials called Internet Pioneers. This generation was born between the years of 1991 and 1995 at a revolutionary point in history. They are the first generation to be born in the “Internet Age”. These pioneers have never experienced a life without the Internet, therefore dramatically affecting how they view and interact with the world around them. These kids who are now young adults are accustom to rapid change, and for that reason they know how to easily adapt to a world that is being transformed by the Internet. So what does this mean? It means that while previous generations are still trying to grab a firm hold of this Internet medium, these pioneers are mastering it and defining its purpose. “They represent the generation that will lead America and the world into the most important and formative period of the 21st Century” and because of this, Bravo needs to be effectively “hooked up” to them (Myers 6). Continue reading →