Memo
TO: Stephen Burke, CEO NBCUniversal
FROM: Merin Pasternak, Digital Strategist
RE: NBCUniversal Strategic Plan 2014 – 2016
DATE: May 2, 2013
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Table of Contents
A. Executive Summary
B. Company Overview
C. NBCUniversal Competition
- Television
- Film
- Online
D. Emerging Industry Trends
- Multi-Screen & Mobile Devices
- Cord Cutting & A La Carte Programming
- Consumer Generated Content
E. NBCUniversal Re-Imagined
- Growth Initiatives: 2014 – 2016
- Digital Growth Tower
- Digital Monetization Drivers
- Organizing for Success
- Key Factors & Resources for Success
F. Appendix
G. Sources