Memo

TO:                 Stephen Burke, CEO NBCUniversal

FROM:           Merin Pasternak, Digital Strategist

RE:                 The Curse of the Mogul

DATE:             April 3, 2013

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Part One: The Mogul

All media companies are involved in the production and distribution of information and entertainment in some form or another.  In The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies, Knee, Greenwald and Seave illustrate the current roles of media moguls and how their actions can drastically shape the vast media landscape.  There are three key attributes when identifying a mogul: absolute power, mythic characteristics (that have a grain of truth and aim at protecting their personal interests), and unwavering passion for expansion.  These characteristics can often lead to poor business decisions and sometimes their demise. Continue reading →