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Monthly Archives: February 2016
Online Video Production: Trigger Street Productions
Background In 1997, Kevin Spacey sought to give back to the eager young screenwriters of the film industry by creating Trigger Street Productions. His partner, Dana Brunetti, has since turned the small project into an award-winning entertainment production company. … Continue reading
Posted in Online video
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Advertising Marketing and Promotion through Instagram
WHAT IS NATIVE ADVERTISING? Native advertising is “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed” (sharethrough.com, 2016). In other words, it is an advertisement … Continue reading
Posted in Uncategorized
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Music Industry Production: Sony Music Entertainment
Company Background and Management Sony Music Entertainment is a music publishing company run by the Sony Corporation (Bloomberg Business). According to the Sony Music Entertainment Facebook page, there have been several important milestones in the history of the company. The … Continue reading
Posted in Music
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Marketing and Promotion of Film：BRINK
About BRINK is a company focusing on marketing and promotion. However, “BRINK is not an ad agency. We are storytellers. We build a goals-focused narrative to introduce your brand to new audiences and most importantly, get results” (Brink.com, 2016).
Posted in Film
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Film Distribution: Fox Searchlight Pictures
Background In the mid-1990’s, a new trend arrived in the film industry: creating or buying distribution rights for low-budget or independent films, quickly releasing them, and yielding huge profits despite less than blockbuster revenues. Noticing the success of Disney’s independent … Continue reading
Posted in Film
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Post-production for Advertising: Framestore
Company history: Framestore is a visual effects company that works on commercials, feature films, music videos, animation, feature animation and digital. In 1986, Framestore was formed in U.K. by only five artists: Sharon Reed, William Sargent, Jonathan Hills Mike … Continue reading
Posted in Advertising
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Lights, Camera, Action! The Experts Behind the Screen
It’s that time of the year again. Friends and families are gathered around the big screen. Plates are full of Pinterest-inspired finger foods. Some are sporting their teams over-sized jersey and there’s eye black smeared on nearly every face. This … Continue reading
Posted in Advertising
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IP: The Business of PewDiePie
Video games often play a huge role in one’s childhood and leisure time. Today, millions of children and teens around the globe spend a significant portion of time glued to their TV screens and consoles, engaging in the newest and … Continue reading
Posted in Online video
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Intellectual Property of Film: The Coen Brothers
Few filmmakers have successfully written, directed and produced such a vast variety of movies as Joel and Ethan Coen, famously referred to as The Coen Brothers. Their creation and acquisition of intellectual property for film has been characterized as “genre-busting,” … Continue reading
Posted in Film
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Radio Intellectual Property: Westwood One’s Country Countdown USA
About Westwood One is a multifaceted mass media provider specializing in radio broadcasting and digital audio content. Headquartered in New York, New York, the company also holds offices in Chicago, Nashville, Denver, Detroit, Los Angeles, Atlanta, Washington D.C. and Dallas … Continue reading
Posted in Radio
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