TO:                  Mark A. Cooblitz, Senior VP of Strategic Planning, Comcast

FROM:             Nicholas Pulis, Strategic Planning Team

RE:                  Andrei Jezierski’s Television Everywhere

DATE:              April 8, 2013

Television everywhere is receiving content that you want, where you want, when you want it. It is far from a new concept, but over the course of the last five years the idea has had media analyst extremely active. Andrei Jezierski’s book Television Everywhere: How Hollywood Can Take Back the Internet and Turn Digital Dimes into Dollars takes a look at television content and the transformation it has had away for it’s original platform. Specifically. Jezierski provides information on how television everywhere was developed, where it is today, what viewers want, and how Hollywood is everywhere. Continue reading →

To:                        Steve Burke, CEO NBCUniversal

From:                    Susana Benaim, Strategic Planning Committee

Subject:            The Art of Immersion, How the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories, by Frank Rose

Frank Rose is “a leading writer and speaker on digital culture.” He writes a blog called Deep Media, which covers advertising, entertainment and storytelling developments and is a contributing editor for Wired magazine. Mr. Rose’s book, The Art of Immersion is an example-driven analysis of how new technology is changing the media industry. His theory is founded on the fact that stories are universal – however, the way we tell stories seems to change with emerging technology. People want to be immersed. They want to be involved in a story and make it their own. The question is, how can media companies accommodate this desire? Rose provides a plethora of examples, ranging from interactive marketing schemes from movies like the Dark Knight, to the creation of Wookiepedia, the Wiki of all things Star Wars. Through these examples, one can see the consistent thread of consumer immersion successes and failures that are affecting the advertising, film, television and videogame industry. For NBCUniversal’s interests, the book provides insight into immersion projects that could yield ideas for marketing content and creating a lasting relationship with consumers. Continue reading →

Memorandum

To: Brian L. Roberts, Chairman and CEO, Comcast Corporation

From: Ben Levy, Strategic Planning Committee

Subject: Television Disrupted, by Shelly Palmer

“Television Disrupted,” by Shelly Palmer

Shelly Palmer, in his book, Television Disrupted, makes the argument of how network programming on television is becoming a lost cause with the development of technologies.  Palmer discusses how there are two types of television viewers.  There are casual viewers and directed viewers.  He describes casual viewers as consumers who sit on the couch and watch a show with a bag of chips while a directed viewers is a consumer who “takes a proactive role in their television viewing experience, they plan what they are going to watch and they plan when they are going to watch it (Palmer 128).”  With the development of technology, the directed viewer is a lost art.  Consumers no longer have to Continue reading →

To: Wang Zhongjun, President of Huayi Bros Media Group

From: Jingjing Huang

Re: Book review of The Innovator’s Solution

Date: 04/12/13

Written after The Innovator’s Dilemma, which concentrates on why is it so hard to sustain success, proposes a puzzle: how to start a company that could become important and successful and ultimately lead an industry, The Innovator’s solution is kind of the sequel of The Innovator’s Dilemma, which gives the answer to this question and aims at helping managers get to know those predictable reasons that lead to successful growth. Continue reading →

Memo

To:                  Julie Morris

From:             Logan Kriete

Date:              12 April 2013

Subject:         “Watch This, Listen Up, Click Here” Book Review

After reading this book, co-written by David Verklin and Bernice Kanner, I felt compelled to research some more information about its authorship. It turns out that when it was released, Verklin went on a publicity tour advertising the book, even including a GQ-sponsored release party. It is expected that one would wonder if this book deserves all that hype, and the answer is that it absolutely does. Continue reading →