Memorandum

To: Brian L. Roberts, Chairman and CEO, Comcast Corporation

From: Ben Levy, Strategic Planning Committee

Subject: Television Disrupted, by Shelly Palmer

“Television Disrupted,” by Shelly Palmer

Shelly Palmer, in his book, Television Disrupted, makes the argument of how network programming on television is becoming a lost cause with the development of technologies.  Palmer discusses how there are two types of television viewers.  There are casual viewers and directed viewers.  He describes casual viewers as consumers who sit on the couch and watch a show with a bag of chips while a directed viewers is a consumer who “takes a proactive role in their television viewing experience, they plan what they are going to watch and they plan when they are going to watch it (Palmer 128).”  With the development of technology, the directed viewer is a lost art.  Consumers no longer have to Continue reading →

To: Wang Zhongjun, President of Huayi Bros Media Group

From: Jingjing Huang

Re: Book review of The Innovator’s Solution

Date: 04/12/13

Written after The Innovator’s Dilemma, which concentrates on why is it so hard to sustain success, proposes a puzzle: how to start a company that could become important and successful and ultimately lead an industry, The Innovator’s solution is kind of the sequel of The Innovator’s Dilemma, which gives the answer to this question and aims at helping managers get to know those predictable reasons that lead to successful growth. Continue reading →

Memo

To:                  Julie Morris

From:             Logan Kriete

Date:              12 April 2013

Subject:         “Watch This, Listen Up, Click Here” Book Review

After reading this book, co-written by David Verklin and Bernice Kanner, I felt compelled to research some more information about its authorship. It turns out that when it was released, Verklin went on a publicity tour advertising the book, even including a GQ-sponsored release party. It is expected that one would wonder if this book deserves all that hype, and the answer is that it absolutely does. Continue reading →

To:       Charlie Collier, President & General Manager, AMC

Cc:       Mac McKean, Senior Vice President of AMC Digital

From:   Becca McGovern, Strategic Planning Committee

Re:       Jack Myers’ Hooked Up

Hooked  Up is a survey of what author Jack Myers hints is the “Next Great Generation” — the group of individuals born between 1991 and 1995 (before and after the introduction of the Internet browser in ’93) who are going to have a profound effect on the world to come. And AMC needs to figure out how to cater to this generation, precisely because of this profound influence Myers predicts this subset of individuals will have. Continue reading →

TO:                  Mark A. Cooblitz, Senior VP of Strategic Planning, Comcast

FROM:             Nicholas Pulis, Strategic Planning Team

RE:                  Hooked Up Implications for Comcast’s Future

DATE:              March 17, 2013

Hooked Up is a book that takes a futuristic look on society while providing crucial information to reel in the current generation of young people, our future consumers. Jack Myers does an outstanding job in describing the trends, likes, and dislikes of the new and upcoming generation of consumers. This new generation, branded as Internet Pioneers, will likely determine the future of our company and its success in the entertainment business. That being said, the information below reviews Myers’ take on the Internet Pioneers, and just how they are affecting the media industry. Continue reading →

Memorandum

To: Brian L. Roberts, Chairman and CEO, Comcast Corporation

From: Ben Levy, Strategic Planning Committee

Subject: Hooked Up, by Jack Myers

Jack Myers, in his book, Hooked Up, makes his case for the development and importance of the Y Generation, or what he refers to as the “Internet Pioneers.” The Internet Pioneers includes people born between the years of 1991-1995.  In this memorandum, I intend on exploring the views of Myers and applying them to the Comcast Corporation to help our business adapt and be ready for the future that is looming ahead.  Myers focuses primarily on the development of the internet, apps, and social media in his book as the forces that are driving the Internet Pioneers towards the future of businesses and moving away from the business model of the traditional media conglomerates.  Comcast needs to understand the shift towards mobile and social media on all platforms because it will change the society as a whole and the consumption of content.

Jack Myers is the Chairman of Media Advisory Group and speaks internationally on the impact that new technologies have on society, culture, and business. Continue reading →